"Sell the customer a good quality product at an affordable price and give them excellent service, there is the secret of a successful merchant". Frank Lazzaro's golden rule
In August of 1979 Frank Lazzaro opened a small 300 square ft. florist and gift shop located in Floral Park, N.Y. specializing in a fine collection of general merchandise. Just pasting through town in his old "beat up" Volkswagon Beatle Bug driving his Mother to the Mall, a big red sign with the words "FOR RENT" in this tiny shop's window caught his eye immediately. Frank turned to his loving Italian Mother and quickly said, "Momma, that small "telephone booth" of a shop will make a nice florist!" With less than five hundred dollars left over from his military savings and just a dream, he closed his busy fea market table of flowers and general "stuff" and built a successful retail shop for over twenty years. Along with his florist business his small enterprise expanded throughout the decades into a three store chain in Floral Park, Franklin Square and Mineola, N.Y., serving the people of Long Island with flowers, gifts and fine home furnishings. "What ever the heart wants, the heart gets" He use to say to his family members. When the internet was born in 1995 he sold his "brick and mortar" shops and built a full-line E-commerce store nationwide. "You can't have too many pots cooking on the stove at the same time, you must give all your attention into one or the other or everything will burn up," Frank told his friends! Today, Lazzaro's is one of the many successful online home and garden marketplaces combined with a professional staff of affiliate retail merchants and designers with company headquarters based in Levittown, New York. Creating an excellent line of exclusive products and serving customer's needs with impeccable personal service nationwide is the key to this company's success. "Smallest is Soundest". Frank use to place a sign in each employee's work area of his three stores that read, "Treat each customer as if they were a relative!" Under the direct management of Frank Lazzaro, Merchant, Lecturer and former White House Christmas Decorator with his award winning e-book, "Memoirs of Christmas Decorating at The White House," we will make your shopping here an enjoyable and comfortable experience. Extending to you our most warmest welcome!
The First Lazzaro Shoppe. Founded August 1st, 1979 in Floral Park, N.Y. This shop grew and we moved next door to larger quarters. This became the Flagship store of Lazzaro's Florist with branches in Franklin Square and Mineola, N.Y.
Lazzaro's Florist & Gift Shoppe - Floral Park, N.Y. Fall 1979 - Our famous flower cart! When the cart was outside, it meant to all our customers that we were "Open for Business". When the cart was taken in, we were closed. It became Lazzaro's store logo for over twenty years.
Frank Lazzaro outside his Floral Park Store - Mother's Day 1980
"The Chairman of the Board" Mama Lena Lazzaro - outside Lazzaro's of Floral Park, N.Y. Mother's Day 1980
Lazzaro's Florist (building on left) Main Store opened in the fall of 1982 Floral Park, N.Y.
Lazzaro's.com is an online retailer and wholesaler offering a wide variety of high-quality, brand-name merchandise at discount prices of home and garden decor, bedding, appliances, furniture, giftware, floral designs and accessaries.
While our exceptional quality and renowned customer service have not changed since 1979, founded as a small florist and gift shoppe in Floral Park, N.Y., our merchandise assortment has grown spectacularly. We give customers an opportunity to shop for bargains conveniently, while enjoying the many stories and videos on home decorating from our online store. We also offer "Free Delivery" with orders over $50. The "online" company was opened in the Fall of 1995 by Retail Merchant Frank Lazzaro and remains today one of the finest internet retailers in the home and garden industry serving the continental United States. NOTE: To provide the best possible service to all our customers, we reserve the right to limit order quantities.
Our Vision
Lazzaro's.com provides online shoppers "great" value and excellence in customer service. We are honest, helpful, efficient, accountable and trustworthy, and we are committed to profitability and service. We want our customers to feel "At Home" when shopping in our online store.
Frank Lazzaro decorating a mantle at The White House during the Carter Administration
Introducing Frank Lazzaro of Levittown, New York. Retail merchant and owner of Lazzaro's.com, an online upscale home and garden store since 1995. He is also a Lecturer and Internet Author of his award winning e-book, "Memoirs of A White House Christmas". A moving and historic free online book of former U.S. Army Sergeant Frank Lazzaro's twelve years of Christmas decorating at The White House during the Ford, Carter and Reagan Administrations. View the original White House photographs of the many decorated rooms and mantles with holiday arrangements and State Dinners designed by Frank Lazzaro during that era. Endure some decorating ideas for your own home with Frank's "designing techiques" of making your home look just as elegant as The White House. Click on the department link in the above directory for "E-Book," to view this inspirational online book and travel back in time to those days that are now just a golden memory. (Below photograph is the "Grand Opening" day of Frank Lazzaro.com - one of the first online retailers in the United States).
Lazzaro's.com Opening Day, September 1st, 1995 - first online product sold was a cottage birdhouse.
Frank Lazzaro - Lecturer and Guest Speaker on White House Floral Decorating for Long Island Senior Clubs. Libraries and Organizations
A Frank Lazzaro Lecture on his Memoirs of Christmas Decorating at The White House at a Long Island Senior Club.
Frank Lazzaro as a Guest Speaker in Oyster Bay on White House Christmas Decorating to a Senior Club on Long Island
A Frank Lazzaro Lecture at the St. Agnes Senior Center, Rockville Centre, N.Y.
Frank Lazzaro giving an autograph on his booklet of Memoirs of a White House Christmas to a senior at the St. Agnes Senior Club, Rockville Centre, N.Y.
Another raffle winner at a Frank Lazzaro Lecture
Audiences always enjoy the humor incorporated with a Frank Lazzaro Library Lecture.
Senior Clubs enjoy the history of White House Christmases from the past - part of a Frank Lazzaro Lecture on his Memoirs of a White House Christmas.
One hundred and twenty five senior club members gathered together in Rockville Centre to hear Frank Lazzaro's lecture on his Memoirs of Christmas Decorating at The White House.
A display presentation table of official White House photographs of Frank Lazzaro at one of his lectures. The St. Agnes Senior Club, Rockville Centre, N.Y.
A Frank Lazzaro Christmas Lecture on White House Decorating - On Center Stage at The Levittown Library
Raffle winner of The Apple Topiary Christmas Centerpiece designed by Frank Lazzaro on stage at the Levittown Library.
If you are a member of a club or organization on Long Island and would like to have additional information on having a Frank Lazzaro White House Floral Design Lecture at one of your group meetings, please contact Frank using the "Contact Us" link above in the store's department links.
Ordering merchandise from Lazzaro's online store is easy and secure with our paypal shopping cart!
Your order is sent to you from our Central Warehouse and Distribution Center in Southern California
Our Central Warehouse and Distribution Center, located in Southern California are filled with over 3500 products and is the size of over three football fields. Under the supervision and management of professional and dedicated people working to serve you with packaging and shipping your merchandise in the best secure way possible. With our "High Tech" computer system throughout the warehouse, your merchandise is safely and quickly packaged in seal tight, secured cartons and sent out on UPS delivery trucks traveling across America. The processing or your order is done immediately ( within seconds ) along with thousands of other orders each day, after your credit card has been approved, and ready for shipping out within 24 hours. No cancelation or adjustment of your order can be made once a credit card has been approved and processed in this warehouse system, the robot computer takes over the order. We promise your order to be delivered to you in the best of care. All Lazzaro customers will receive 3 emails on different days in reference to their order status that we monitor from our computer system. (1) Confirmation sent that we received your order and credit card information. (2) Notification sent upon the departure of the merchandise order from our warehouse and the exact delivery date upon arrival to its destination from our UPS control center. (3) To inform you that the arriving order is on the UPS truck and out on delivery for that day. These extra "going the extra mile details" are very important to us and for you to be informed of your order's prompt arrival. Attention to every detail is our job. The company headquarters is located in Levittown, New York.
Thousands of packages everyday are shipped out of our distribution center to doorways across America.
Meet John Roma - Small Product Department Manager and one of the many hundreds of fine employees in Lazzaro's West Coast Distribution Center to help your order get out fast and shipped to your doorstep via UPS ground.
Levittown's Frank Lazzaro Decorates The White House for Christmas - click on link>
Lazzaro's was founded on August 1st, 1979 in Floral Park, N.Y. by former White House Christmas Decorator and Department Store Visual Designer Frank Lazzaro. To know more about Lazzaro's and to contact us please use our Customer Service link in the department links above.
